The increased intake of protein based products by many individuals in different parts of the world is due to the need for building blocks of life known as proteins. Proteins are essential food components that contribute to an individual’s general state of health. However, many people have an insatiable craving to eat meat daily; irrespective of the fact that proteins are readily available in plant based products.What Triggered a Bad Habit of Continuous Meat Intake on a Daily Basis? From a general perspective, the insatiable desire to eat meat continuously is an artificially crafted habit which many people find hard to reduce. This claim is evident from a guide for food structured by the USDA in which the sources of proteins listed included meat based products and nuts. Additionally, USDA is linked with many commercials which encourage individuals to buy meat as a daily protein source. Furthermore, it was reported that United States government spends billions of dollars on the subsidy of industries involved in the production of meat and dairy products. On the other hand, less than 1% of the allocated amount for subsidy is spent on veggies and other plant based products. This has encouraged the daily intake of meat by many individuals; especially those at the developmental stage of their lives (e.g. children). Consumers have been conditioned to take animal products because of the artificially crafted illusion that such products are absolutely necessary to maintain a healthy life. According to Willet Walter, an individual will maintain a good state of health without consuming any animal based product. However, doctors and government officials in the US have repeatedly stated that an individual must incorporate a particular quantity of animal based product into their meals. Hence, an average citizen that’s addicted to meat consumes a quantity of over 180 pounds yearly. In a food pyramid structured by USDA, the guide clearly states the quantity of animal products that individuals are expected to consume daily. There are many negative health consequences associated with the continuous intake of animal products. Animal products may impair the normal functions of the heart, increase cholesterol levels and introduce carcinogenic substances into the body. Most often individuals find it difficult to integrate knowledge, especially when the negative consequence doesn’t concern them. Consumers see animal products as a different and unrelated form of the animal it was processed from. This dissociation resulted in increased meat intake amongst individuals. In a socially conducted experiment by animal activists, it was suggested that disassociation contributes to the increased intake of animal products by consumers. In spite of known odds (e.g. introduction of antimicrobial agents and other chemical substances, genetic modification, and the continuous subjection of animals to different forms of stress), the older generation find it more difficult to eliminate meat from their diet because they have been eaten meat for so many years. Furthermore, many people see meat as an integral constituent of a daily diet, thus, it is difficult to eliminate it. A possible solution to the urge to continuously consume animal products is the battling of the individual’s mentality about the need for meat. An efficacious strategy is to look for suitable substitutes to your regular meat based meals. For instance, the innovation of vegetable burger is a suitable substitute to beef or chicken burger. According to the world renowned chef David Chang, the veggie burger tastes delicious and contains the addictive molecule in meat known as ‘Heme’. Other substitutes to meat consumption include dairy-free milk products.
There’s an increase in demand for these substitutes because it has helped people to overcome their meat addiction.