Dairy-Free Milk Conquers the Market: Half of Americans Purchase Plant Milk
The consumption paradigm that used to rule the market in the previous decades is now living through a shift. It is rather slow yet steady. Dairy products, milk in particular, have long been considered a staple, but now it is being toppled from its throne by plant-based alternatives. According to a recent study, nearly half of Americans regularly purchase both kinds of milk.


Revamping ice-cream
Milk proper is not the only food that is being edged out. Its derivatives, including yoghurts, ice cream, etc., are also facing serious competition. More brands are turning to plants to enrich their common products with fibers and plant-derived nutrients to make them healthier and reduce the amount of sugar and saturated fats they contain.
Bring innovation to dairy
While the dairy industry definitely has a reason to have a cow over the competition it is facing, in this day and age people are not ready to ditch milk completely. Still, to keep on flying high, it should reevaluate some of its approaches to milk processing and consider new ways to meeting the ever-changing requirements of consumers. It’s not just white moustaches they want – they want food to be healthy without losing its former properties, and to actually do it, dairy companies will have to rack their brains. As more scientific evidence regarding the possible dangers of drinking milk is being accumulated, it is becoming clear that consumers are likely to eat less animal food. The jury is still out on the issue of whether milk is really that dangerous, but there is definitely something written on the wall.References:
Half of all US consumers now purchase both real dairy and dairy alternatives – dairyreporter.com
Dairy products intake and cancer mortality risk: a meta-analysis of 11 population-based cohort studies – nutritionj.biomedcentral.com