What Exactly Is Ugly Produce?
‘Ugly produce’ is a term for vegetables and fruits of dissymmetrical and awkward shapes thus practically unsellable in stores, but perfectly good inside in terms of their nutritive and taste properties.

Brief statistics of ugly produce consequences:
- 40% of food in the US goes to waste (app. 6 billion pounds annually) Each year, US consumers, business and farmers spend $218 billion annually to grow, process, transport and dispose food that is never eaten.
- If ¼ of wasted food was saved, it would be enough to feed 870 million hungry people globally.
- 1 in 6 people in the U.S. does not have enough to eat.
- 16 million children in America struggle with hunger.
Three reasons why ugly produce is lovely
We’ve selected for you 3 convincing reasons to change your possibly biased opinion on ugly produce that, in fact, tastes not less delicious and juicy than their more symmetrical fellows☺1. Fruits with dark spots are more nutritious
When you see beautiful, shiny apples and apples with black dots in a store, how often do you choose the latter? It is widely believed that fruits that are affected by scab (fungal infection, due to which a fruit is covered with spots), are better not to eat. We are ready to assure you of the opposite! Once the scientists of Slovenia and Austria united to reveal the difference between the smooth and spotted apple skin. The results of the study showed the following: the skin of apples affected by a scab contained 3.1 times more hydroxycinnamic acids, 1.5 times more dihydrochalcone and almost four times more catechins. What does it mean in practice? Hydroxycinnamic acids are powerful antioxidants that stimulate the cardiovascular and nervous system. Dihydrochalcone has anti-inflammatory properties. Catechins, also found in green tea, dark chocolate and citrus, prevent chronic diseases and even to a certain extent the occurrence of cancer. These are three substantial reasons to love apples not for beauty, but for their rich “inner world”!2. Vegetables and fruits with flaws in appearance – 100% organic

3. By eating ‘ugly’ vegetables and fruits we approach the solution of ecological problems and world hunger

Let’s experiment in the kitchen and use our fantasy – then our bizarre green friends will not undeservedly rot in the dump, and you can surprise yourself and your beloved ones with new tasty dishes cooked from so called ‘ugly produce’! Ugly produce is beautiful and tasty!